Squarehood

Squarehood designs premium square lens hoods that improve image quality by reducing unwanted flare and stray light, while also protecting the lens during everyday shooting. Designed to fit specific camera models, their hoods combine functionality with a clean, minimal aesthetic, making them a practical and visual upgrade for photographers who care about both performance and design.

Campaign objective: awareness around their lens hood 10% haze for Fujifilm x100vi.