Deliverables
An image library with professionally shot & edited images:
Vertical and horizontal shots for web, social, and campaigns.
Lifestyle moments capturing arrivals, stays, dining, and activities.
Interior and exterior shots of hotels, restaurants, and locations.
Scenic and travel imagery highlighting the destination.
Food and beverage photography showcasing dining experiences.
Short-form videos (8-15 seconds each):
A mix of vertical and horizontal formats, ready for social media.
Capture key moments across the journey related to the campaign: arrival, hotel experience, dining, excursions, and scenic highlights.
30 day content usage plan (Organic & Paid):
A structured, ready-to-use content plan built around your campaign, designed to maximize visibility, engagement, booking potential and improved return on ad spend.
Weekly posting structure (3–4 posts per week).
Content mapping using delivered images and videos.
Caption direction and text prompts.
Location and visibility strategy.
Suggested paid promotion approach.
Content reuse and optimization tips.
Packages
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The Essential Campaign
A focused campaign designed to capture the core experience of your destination.
1 full day on-location.
20–25 professionally edited images.
2 short-form videos (8–15 sec).
Curated image selection for web use.
Standard commercial usage rights.
Optional add on: 30 day content usage plan & extended-full usage rights.
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Signature Campaign
A multi-day campaign capturing a more complete and immersive guest experience.
3 full days on-location.
50 professionally edited images.
7 short-form videos (8–15 sec).
Curated image selection for web + social use.
Extended commercial usage rights included.
30 day content usage plan.
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The Full Campaign Experience
A full-scale, story-driven campaign designed to position your destination at the highest level.
5 days on-location.
150+ professionally edited images.
15 short-form videos (8–15 sec).
Full commercial usage rights.
30 day content usage plan.
Priority delivery / expanded content scope.
Notes:
All travel, accommodation, and main meals for 2 people must be provided for all ‘on location' days.
A 50% deposit is required to secure the project, with the remaining balance due upon delivery of the final content.
Each campaign/ package can be adjusted to prioritize either photography or video.
Therese.elstad@outlook.com